Alissa Heinerscheid Jewish (2024)

FAQs

Does Alissa Heinerscheid still work for Bud Light? ›

Anheuser-Busch denies report claiming it fired Bud Light marketing VP Alissa Heinerschneid. Anheuser-Busch denied a report that it had fired Alissa Heinerscheid, the marketing VP behind Bud Light's disastrous campaign with Dylan Mulvaney, and that she was “gone for good.”

In a video interview before the fiasco, Bud Light Marketing VP Alissa Heinerscheid was explicit about wanting to send to younger beer drinkers a message of “inclusivity” that “appealed to both men and women” because the core message to its customers featured “fratty, kind of out of touch humor.” But by sending that ...

When Anheuser-Busch InBev, the multinational beer company, promoted Alissa Heinerscheid to vice-president of marketing for Bud Light in July 2022, she became the first female VP in the beer's 40-year history.

You can't say you want an innovative company, then not put the routine in place to facilitate that creativity, through meetings, through space, through dialogue.” In July, Alissa Gordon Heinerscheid became the first woman to lead Bud Light, a milestone in the 40-year history of the US's most popular beer.

By the end of April Alissa Heinerscheid, the senior marketing executive behind the controversial Dylan Mulvaney ad campaign, had taken a “leave of absence” which it appears she will never return from.

The leaders and board members of the company had several sit-ins with wholesalers that prompted them to expel both Blake and Heinerscheid. This was because the wholesalers had been showing discontent with the said marketing executives for a few months, especially after the Dylan Mulvaney controversy.

Alissa Heinerscheid is a trailblazing businesswoman, mother, and cancer survivor. She is the vice president of marketing at Bud Light, the world's largest beer brand, and the first woman to lead it in its 40+ year history.

A Wharton School and Harvard graduate, Heinerscheid's professional history includes jobs at American giants General Mills and Johnson & Johnson, where she was the associate brand manager of Listerine.

After the host asked Heinerscheid about how her background, perspective, and values impacted the Bud Light brand, the Bud Light vice president said, "I'm a businesswoman, I had a really clear job to do when I took over Bud Light, and it was 'This brand is in decline, it's been in a decline for a really long time, and ...

Heinerscheid was until March a consultant in Boston with Tapestry Networks, a consulting firm specializing in corporate governance for Fortune 500 companies. She is the daughter of Lisa Long Gordon and Douglas Bruce Gordon of Rancho Santa Fe, Calif. The bride's father is a lawyer in San Diego.

Who is Alissa Heinerscheid's boss? ›

Alissa Heinerscheid, vice president of marketing for Bud Light, and her boss, Daniel Blake, have taken a leave of absence. Go BROKE GET WOKE UP!

In the four-week period ending July 6, 2024, Bud Light sales are down 18.6% from a year ago, whereas Miller Lite is down 0.1%, Coors Banquet is up 16.3% and Coors Light grew 2.3%, according to data from Bump Williams Consulting and NielsenIQ.

Alissa Lee Vradenburg, the daughter of Trish and George A. Vradenburg of Washington, was married yesterday to Michael James Sheresky, the son of the late Stefani Royce Sheresky and the late Kenneth B. Sheresky, both of New York. Rabbi Jehiel Orenstein officiated at the Pierre in New York.

Heinerscheid was a Managing Director at PWP Growth Equity. Previously, he was an Associate at Weston Presidio, where he was responsible for evaluating potential investments, executing transactions and working with existing portfolio companies.

Anheuser-Busch's US marketing chief steps down as Bud Light sales plunge. A promotion featuring transgender influencer Dylan Mulvaney has hurt Bud Light sales. Benoit Garbe, the U.S. chief marketing officer for Anheuser-Busch InBev, is calling it quits as the backlash over marketing stunts continues to affect sales.

Bud Light Super Bowl 2023 TV Spot, 'Hold' Featuring Miles Teller, Keleigh Teller.